On January 1st, we had the honor of attending and being the beneficiary of the 2017 Atlantic City Polar Bear Plunge, hosted by the Atlantic City Polar Bear Club. It was a beautiful, sunny day and hundreds of participants arrived at the Jersey Shore on Sunday morning, eager to plunge into the icy waters to support MSAA and ring in the new year!

As local South Jersey radio station, 100.7 WZXL and Mayor of Atlantic City, Don Guardian began the countdown to the plunge, we felt fortunate to have a large group of supporters spending their New Year’s Day giving back to the MS community. Seeing all the creative plunge-themed costumes and cute animals in decorative outfits was a plus, too!

MSAA would like to extend our thanks to the Atlantic City Polar Bear Club, Resorts Casino Hotel, 100.7 WZXL, and Dab Tech LLC for all of their hard work. Without their dedication, the plunge would not have been possible! We would also like to thank Ventnor No. 7311, Starbucks of Atlantic City and Sam’s Club of Pleasantville for their lovely donations of snacks and coffee for participants. Each organization went above and beyond to ensure everyone had a fun day!

While MSAA staff did not brave the freezing waters on New Year’s Day, we certainly appreciate all of those who did. We hope the chilly water wasn’t too intense, and that you’ll continue to join us next year in Atlantic City. Thank you and Happy New Year!

See more fun pictures of the Atlantic City Polar Bear Plunge on our Facebook page!