Welcome to 2016! As we begin a new year, I am thrilled and honored to be assuming the role of President and Chief Executive Officer of our Multiple Sclerosis Association of America. My fourteen years with the National MS Society galvanized my dedication to all affected by MS. I join our organization building on the great foundation established by Doug Franklin, Bob Rapp, the Board of Directors, volunteers, and the entire staff. These visionary leaders have made a significant impact on the lives of those affected by multiple sclerosis. Through their dedication to improving lives, so many of our members have received much-needed equipment, critical MRIs, cutting-edge technology via our My MS Manager mobile app, and invaluable information through our programs. I would be remiss if I didn’t start off my first post with a heartfelt thank you for all that they have done.
Going into this new year, we face challenges and new opportunities. The worlds of healthcare, insurance and research are constantly changing. Despite this varied landscape, we at YOUR MSAA remain singular in our focus to improve lives. Although this is our singular focus, it is not our singular responsibility. I encourage each and every one of you to get involved in MSAA activities and help us expand the word about how we are here to help. Multiple sclerosis is unpredictable. I have seen that all too well in my many years engaged with our community. I have seen some do well on our ever growing list of disease-modifying treatments. I have also seen those who have lost so much to MS and the overwhelming effects of that diagnosis on their families.
Now as we face the challenges and opportunities of a new year, I invite you to be an advocate for MSAA, for yourself and for those still to be diagnosed. We have made an impact but every week 200 more people need our help, need our information, need our support. Collectively, our MSAA members are in the hundreds of thousands – a very powerful agent for improving lives. My goal is to work collectively with staff, board members, volunteers, and our partners to continue our key programs while also investigating what new services our members need tomorrow. Together, we can take the good work of MSAA to so many more. Together, we can touch more lives and IMPROVE more lives. You will hear me a lot during this year – where we are, what we are doing and how YOU can be a part of our next chapter. I encourage you to reach out to me and let us know about opportunities in your town, your state and your region. A constant flow of information leads to quicker and better ideas.
I thank you in advance for your involvement, your passion, your feedback, and your dedication to Improving Lives and Planning for Tomorrow.
Happy New Year,
Gina Ross Murdoch
MSAA President & CEO